www.theplague.fora.pl
WAR
FAQ
Search
Memberlist
Usergroups
Galleries
Register
Profile
Log in to check your private messages
Log in
www.theplague.fora.pl Forum Index
->
Rekrutacja/Recrutation
Post a reply
Username
Subject
Message body
Emoticons
View more Emoticons
Font colour:
Default
Dark Red
Red
Orange
Brown
Yellow
Green
Olive
Cyan
Blue
Dark Blue
Indigo
Violet
White
Black
Font size:
Tiny
Small
Normal
Large
Huge
Close Tags
Options
HTML is
ON
BBCode
is
ON
Smilies are
ON
Disable HTML in this post
Disable BBCode in this post
Disable Smilies in this post
Confirmation code: *
All times are GMT + 1 Hour
Jump to:
Select a forum
The PLague
----------------
The PLague Info
Regulamin/Rules
Rekrutacja/Recrutation
Topic review
Author
Message
clkelyqld2
Posted: Fri 19:07, 25 Oct 2013
Post subject: barbour france paris 6 Rebranding Mistakes to Avoi
Businesses have to stay modern to compete with other businesses that are popping up all over the world, and all over the [url=http://www.jeremyparendt.com/Barbour-Paris.php]barbour france paris[/url] Internet. One of the ways businesses stay modern is to rebrand themselves. If you are preparing to rebrand your company, read on for mistakes to avoid while in the rebranding process:
1. Totally redesigning all your packaging. This could be a huge mistake, because if there is no trace of your old brand left, how will consumers know who you are? They might think your business is new and therefore inexperienced. Be sure to just tweak your packaging, like Aunt Jemima has. Aunt Jemima is [url=http://www.mxitcms.com/abercrombie/]abercrombie[/url] a good example because the company just updated their "blue collar" woman to reflect today's culture - a woman [url=http://www.ktbruce.co.uk/barbourjackets.php]barbour[/url] with a more professional image. In 1989 they removed her [url=http://www.osterblade.com]moncler sito ufficiale[/url] headband and gave her pearl earrings and a lace collar, [url=http://www.ktbruce.co.uk/mulberrysale.php]mulberry sale[/url] which [url=http://www.ktbruce.co.uk/mulberrysale.php]mulberry outlet[/url] reflected the modern times of more women in the workforce.
2. Not following a plan. You need a new plan to follow that is similar to a marketing plan. You will need new , brochures, an updated Web site - [url=http://www.agentparadise.com]woolrich sito ufficiale[/url] basically all your marketing materials will need a face lift with your new brand theme. Be sure to adjust your color printing budget, along with timelines and other resources so that you know exactly what you need and who is going to do it.
3. Not consulting with a branding expert. You do not have to [url=http://www.gotprintsigns.com/abercrombiepascher/]abercrombie soldes[/url] go with a big-name expert that will break your budget. But do consider consulting with an advertising or public relations agency to help you with your rebrand. They have experts that have helped other companies with rebranding and they [url=http://www.giuseppezanottipaschere.com]giuseppe zanotti sneakers[/url] can be invaluable to you.
4. Not rebranding everything. If you decide to redesign everything, make sure you do not miss anything. If you [url=http://www.gotprintsigns.com/abercrombiepascher/]abercrombie pas cher[/url] have a great new Web site, new brochures and catalogs, and nearly everything has your new logo or brand design on it except for your invoices or your letterhead, people's perception of your brand will decline. Make sure that every single thing that [url=http://www.thehygienerevolution.com/hollister.php]hollister[/url] customers see has been changed.
5. Not testing your rebrand. Just as you would if you were building a new brand from scratch, you need to test it out on your target market. Hold focus groups and show the participants your new materials and gauge their reaction. Are they more interested? What don't they like? Do they say anything like "This is not your company"? If customers really liked your old brand, be sure you just tweak it or update it, instead of completely overhauling it. Oftentimes you will get tired of your brand before others do.
6. Only focusing on your own industry. When you conduct brand research and you are looking for ideas for [url=http://www.ktbruce.co.uk/hollisteroutlet.php]hollister outlet[/url] your rebranding strategy, you should not only look at your competitors, but look at companies that are not in your industry. Pay attention to what successful companies are doing with their customer service, their marketing methods and their Web sites. Do not copy their ideas, but tailor their tactics to work with your rebranding strategy.
If you avoid the mistakes highlighted here, your rebranding task should be a success!
For comments and inquiries about the article visit:?
相关的主题文章:
[url=http://rover.ebay.com/rover/1/711-53200-19255-0/1?campid=5336182395&customid=pubster&toolid=10013&mpre=http%3A//cgi.ebay.com/ebaymotors/2pcs-Neon-LED-Bike-Car-Tyre-Tire-Green-Valve-Caps-Light-/320518985750]abercrombie Understanding Dif[/url]
[url=http://www.bmga.gov.cn/wMcms_GuestBook.asp]barbour pa[/url]
[url=http://www.cty-net.ne.jp/~ocean/yybbs/yybbs.cgi%3Fpage%3D5]hollister New Capitol Hill Em[/url]
fora.pl
- załóż własne forum dyskusyjne za darmo
Powered by
phpBB
© 2001, 2005 phpBB Group
Regulamin