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Part and parcel of starting a business [url=http://www.mxitcms.com/abercrombie/]abercrombie milano[/url] is mastering the art of selling. After all, what good is a business if you do not offer any product or service which clients can have some use for? But in order to have a successful business, your sales and patronage must be good and steady. How do you maintain constant and solid business? Here are 5 tips that might help you out.
Always emphasize how your product or service will benefit the customer. Part of the art of persuasion is creating a need when there is none. You have to convince the potential customer that your new product will help make his life easier. For example, whoever thought that Ziplock bags will be so popular? Prior to its invention, people had to make do with plastic containers with a separate lid to store their food in. Aside from these old containers being very bulky, one must wash them after use - unlike Ziplocks, which can be thrown in the trash together with the sauces and juices that dirty up the kitchen counter, or you lunchbox. Notice that after one single demonstration, all of a sudden, a consumer cannot live without a Ziplock bag! This is [url=http://www.thehygienerevolution.com/barbourparis.php]barbour paris[/url] the type of sales pitch every business [url=http://www.thehygienerevolution.com/barbourparis.php]barbour[/url] owner must make - you not only make a client feel that he NEEDS your product, you also directly help [url=http://www.jordanpascherofficiele.com]air jordan[/url] make the client's life more convenient and easier. Once you have this captive market, make customer service hard to resist, so that he buys from no other seller but you.
Only sell to the decision maker. How many [url=http://www.mnfruit.com/airjordan.php]jordan[/url] times do you get phone calls from telephone representatives, blabbing on and on about how great their new internet upgrade is, compared to your old provider's service? After hearing the endless chatter, you tell the telephone rep that "you'd have to consult with your husband about all new cuts on the family budget." What a downer this must be for the Rep - but it is his fault - not yours. First thing a good sales person must do is to sell only to the decision maker. Why? Because this not only saves you from exerting pointless efforts, you are also saved from wasting the precious time of both you and the potential client. Instead of making this mistake, ask to speak with the person who ultimately makes the decision - especially when it entails spending a relatively hefty amount of money. When dealing with another business, speak with the person who has the authority to decide. Ask also if they can afford your product, because they might not. No matter how wonderful your pitches are, if you relay them to the wrong person, then your time and energy is wasted. Be wise about [url=http://www.mnfruit.com/louboutinpascher.php]louboutin pas cher[/url] your tactics.
Make it easy for the customer to make a purchase. This is especially true for businesses who also sell online through a website. Isn't it frustrating to finally feel a need to buy something (maybe something you won't even use), go to the company's website, click on "buy", but discover that the site is either down, the item is out of stock, or worse - they do have the product you want, but not in your size? Part [url=http://www.mquin.com/gzparis.php]giuseppe zanotti sneakers[/url] of selling online entails having a steady supply of products, ready for delivery to the client upon purchase. If you have incomplete sizes, then indicate this on your selling page - don't torture an already-convinced client to go out the door, when you already have him inside your store! Make the whole selling-buying experience convenient for both you and your customer.
Provide excellent customer service. Put yourself in the shoes of the client - you wouldn't really buy something without asking about everything there is to know about a product, right? [url=http://www.mxitcms.com/tiffany/]tiffany outlet[/url] If you [url=http://www.mquin.com/gzparis.php]giuseppe zanotti[/url] have a sales team under your employ, fully equip them with answers to all possible questions relative to a sale. Train them extremely well. Most importantly, hire only those with above-average, if not excellent customer service skills- like friendliness, patience, determination (without being overly pushy, which actually totally turns off a buyer) and thoroughness. Leave nothing to be desired. Make the client happy, and you will never regret it. Remember [url=http://www.mnfruit.com/airjordan.php]jordan pas cher[/url] this - a client will most probably come back for a repeat business if the entire selling experience was pleasant and emotionally-rewarding - even if your product is not exactly super-duper excellent. Why buy an excellent item if the seller had trashy customer service skills? Human nature dictates that one will more likely go back to an average item sold by an excellent sales person. Quality not only means quality of product. It also means quality of service.
Build solid relationships, not just sales. Surviving in business has one underlying foundation - TRUST. Without trust and reliability, people will never come back for repeat business. Sure, the once-only sales keep the business going…but only until your bad rep reaches the ears of other potential clients. Aim for that spotless [url=http://www.rtnagel.com/louboutin.php]louboutin[/url] reputation, because this is something a ton of money cannot really buy. Set the bar high for product standards. [url=http://www.rtnagel.com/airjordan.php]jordan pas cher[/url] Try to be respected in your industry, and not just be one of the bottom feeders. Maybe the bottom line in every business is this - aim for lasting and solid relationships - they are the lifeblood of your success.
Michael Griffiths is the CEO and Founder of My Small Business Marketing Guru. Helping small business owners generate more leads, clients and increase profits with relationship based marketing strategies. We invite you to get your free black mask marketing resources to help you business grow today, when you visit
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