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A marketing [url=http://www.mxitcms.com/abercrombie/]abercrombie[/url] director from a large creative agency once told me, 'Always concentrate on producing great work, and never let the client interfere with the creative process. Clients come to you for guidance on each project, so you should be prescriptive about the work you give them. The day you start to care about their input - is the day you should get out of the business'. Astonishing isn't it, and I completely disagree.
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Ultimately, respecting both clients and [url=http://www.villacannizzo.it]hogan[/url] readers will stand you in good stead for your future career as a copywriter or creative professional. It may sound obvious, but it's relatively easy to develop a bit of an ego and start [url=http://www.lotogame.fr/louboutin-pas-cher/]louboutin pas cher[/url] taking things for granted - especially when the money starts rolling in. In the long run, you may not win a sack load of awards for your work, but you will win a sack load of respect and fantastic feedback. You'll also have the satisfaction of knowing you did a good job and genuinely helped your client's business. That always feels great - because at the end of the day, it's not all about the money and industry acclaim. In the end, a truly great copywriter or creative [url=http://www.montresidole.fr/category/doudoune-moncler-france/]doudoune moncler soldes[/url] professional is always recognisable by their long list of satisfied clients.
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An English graduate from the University of Birmingham and professionally [url=http://www.muvilav.it]woolrich sito ufficiale[/url] trained journalist at postgraduate level, Laurence James has been copywriting for over ten years. A Member of The Institute of Direct Marketing, he is also founder of The Copy Box
The Ethics of Copywriting: Writing with RespectArticle Summary: A marketing director from a large creative agency once told me, 'Always concentrate on producing great work, and never let the client interfere with the creative process. Clients come to you for [url=http://www.snubourgogne.fr/moncler2014.php]doudoune moncler pas cher[/url] guidance on each project, so you should be prescriptive about the work you give them. The day you start to care about their input [url=http://www.montresidole.fr]doudoune moncler pas cher[/url] - is the day you should get out of the business'. Astonishing isn't it, and
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