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Customer Knowledge Labs recently participated in an foreign eye tracking study led [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] by Miratech, an user research firm based in France. The purpose of the examine was to measure both the international and gender-specific opposing viewss to a visual stimuli of an attractive woman, which can be seen below.

We collaborated with six other companies around the world in the first ever worldwide eye tracking analyze of this nature.

The [url=http://www.sandvikfw.net/shopuk.php]hollister outlet sale[/url] participating firms were:

France - Miratech
Denmark - Eyefact
England - Bunnyfoot
Netherlands - Concept7
Brazil - Checon Pesquisa
Spain - Universit? Pompeu Fabra
USA - Customer Knowledge Labs

Some [url=http://www.maximoupgrade.com/hot.php]hollister[/url] of these partners are members of the Worldwide Usability Testing Partnership - IUTP - a network dedicated to user testing and consumer research. The IUTP is supported by Tobii, a leading developer of eye tracking equipment.

Methodology (aka Test Procedure)

Each firm recruited 15 men and 15 women from a variety of ages and socio-economic backgrounds, for a total of 210 subjects from 7 countries.
After an initial ice breaker, including a brief eye calibration procedure, the participants were then asked to view the visual stimuli. Participants viewed the stimuli for 20 seconds every and no other directions were provided.

Tobii eye trackers captured data throughout the testing period. After the test, subjects were asked to complete a questionnaire about the woman in the picture to see how [url=http://www.1855sacramento.com/moncler.php]moncler sito ufficiale[/url] exposure to her image impacted their perceptions of (and about) her.

The Stimuli

[url=http://www.thehygienerevolution.com/barbour.php]barbour[/url] stimuli Controversial Eye tracking examine says Men Are Pervs, Women Are Gold diggers
Our Research Findings

Alone of our findings might not exactly be surprising: Men lingered on the woman's chest.

You might be wondering, just how much more did men stare at the chest than women?

Quite a bit it turns out - their eyes remained on the chest 37% longer than women.

chest gaze1 300x211 Controversial Eye tracking analyze says Men Are Pervs, Women Are Gold diggers

While the gender-specific difference was negligible for the first 2 seconds of viewing time, the longer the men viewed the prompt, the longer their eyes fixated on the chest.
Video - Men's viewing behaviors

This video shows a sample of men from around the world viewing the stimuli. As you can see, the visual scan behaviors appear similar across countries.

People have asked us - Were they action this because that's what men "naturally do"?

Or because they had nothing else to look at?

We feel it reflects a legitimate gender-specific opposing views, and it would be a fertile topic for to come examine.

Women's viewing behaviors of the Model's Ring

Also we seen that the women dropped their gaze to inspect the model's ring finger and the ring she was wearing.

ring gaze 300x242 Controversial Eye tracking analyze says Men Are Pervs, Women Are Gold diggers

It appears they were evaluating whether she was engaged/married or in another way considered to be "taken."

Individual hypothesis is that this may reflect few evolutionary behavior [url=http://www.1855sacramento.com/peuterey.php]peuterey[/url] of scanning different women at a subconscious level to in a second make a determination if they are available and possibly a "threat" to their relationship.

This represents few interesting evolutionary considerations for sure.

And of course, the tongue-in-cheek title is derived from a sensationalistic take on these two data points.

Anyhow, humor and PR aside, there are several additional findings which we found noteworthy.
How did participants evaluate her face?

For example, across all genders and nationalities subjects spent the best time viewing the face. In fact, male participants spent 12% more time viewing the face than females.

A distinct interesting power to select is where on the face each feminine focused their concentration; females were drawn to the eyes while males focused on the lips.
What cross-cultural differences were detected?

Well, it turns out that if men are pervs then French and Danish men are the biggest pervs.

French and Danish men alike spent nearly double the amount of time on the chest than their male counterparts in different countries!

french men viewing chest Controversial Eye tracking examine says [url=http://www.mxitcms.com/tiffany/]tiffany[/url] Men Are Pervs, Women Are Gold diggers

And it also seems that both French men and women have one thing in common, they both viewed the chest for a nearly equal amount of time.

The disparity of viewing times between men and women was the smallest for French participants.

The Danish, on the different hand, had the highest disparity in viewing times - Danish men spent 106% more time viewing her chest than Danish women.

Now let's move on to the ring.

Overall, females viewed the ring 27% more than men.

Though, the results were not uniform across worldwide borders.

The extended gaze of the English and Danish women spent much more time viewing the ring than their female counterparts in different countries and this had a big impact on the "average" viewing time.

In fact, English women spent 149% more time on the ring than English men.

The feminine opposing views across countries was very nearly negligible when it came to the ring with the exception of the UK and Denmark.

In the USA, Brazil and the Netherlands the men actually spent an a little longer time viewing the ring.
Conclusion

Now back to the title: Men are pervs and women are golddiggers. It sure is provocative and attention grabbing.

And at least if [url=http://www.mxitcms.com/tiffany/]tiffany outlet[/url] you are reading this far, well it grabbed your concentration and hopefully persuaded you to be interested sufficient to read this far. icon smile Controversial Eye tracking study says Men Are Pervs, Women Are Gold diggers

.but is it true?

We really can't say definitively at this point. There are numerous different factors we need to take into account.

In the case of the ring, feasibly the women wanted to evaluate her accessories (as you can see above the [url=http://www.mansmanifesto.fr]doudoune moncler[/url] women also checked out her belt)

Or maybe the contrast of the ring on the finger drew female gaze.

Or possibly [url=http://www.ilyav.com/uggpascher.php]boots ugg pas cher[/url] the women were evaluating if she was alone (as mentioned above) and considered a "threat" to themselves at a deep, reflexive and largely unconscious level.

Maybe even the women were evaluating if the prompt was distinct and therefore a "threat".

There are a lot of possibilities for time to come examine and lots of differences of options.
What do you think of this examine?

Please let us know. Contribute to the conversation and leave a comment!

p.s.

The complete 158 page report is available on Miratech's website here. We be fond of Miratech asking us to be a participant in this examine and for allowing us to share the data with you.

Special thankfulness to Jen Hruska for her great efforts in gathering or amassing the data for this project. And thanks to Jared Comis, our Fall 2011 intern, for [url=http://www.davidhabchy.com]barbour outlet[/url] his assistance with drafting this article.
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